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DirectBuy’s Different Approach to Business Intelligence

June 24, 2015

By: DirectBuy

Armin Roeseler's Headshot
Armin Roeseler, DirectBuy's CIO

The information technology department here at DirectBuy, led by our Chief Information Officer, Armin Roeseler, has helped reinvent our membership base for the digital age.

IT first crunched mountains of our 40+ years of data to create a detailed picture of our past performance and our members. Now, we are using prescriptive analytics to help predict the future at DirectBuy. Appling this business intelligence in a predictive and prescriptive manner has enabled DirectBuy to transform how we operate key aspects of our customer engagement strategy.

“BI [business intelligence] brings management science, such as using industry best practices and what you know, together with technical science to fine-tune campaigns,” said Roeseler.

Utilizing advanced analysis allowed us to uncover some surprising insights we would not likely have discovered with traditional analytical tools. Business intelligence is used in areas like our member acquisition, engagement, and retention. This is all part of DirectBuy’s continual drive to modernize our approach and member experience.

To learn more about DirectBuy’s business intelligence initiative, please read:

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