DirectBuy’s New My Rewards Program
May 18, 2015
DirectBuy announces the launch of our My Rewards loyalty program.
The program allows DirectBuy members to earn My Rewards Points by purchasing products from select brands who otherwise would not be able to offer merchandise through DirectBuy because of their Minimum Resale Pricing (MRP) policies. The My Rewards program also enables DirectBuy to expand the already vast amount of brands and products we offer.
My Rewards also gives DirectBuy the ability to honor price restrictions on premium brands, while still fulfilling our promise to provide the most competitive shopping experience for our members. Since DirectBuy cannot provide savings in the traditional sense by selling products from these brands below MRP, members will now receive My Rewards Points whenever they purchase MRP-restricted products. Members can then use their points to lower the cost of future DirectBuy purchases.
Unlike some reward programs, our members do not need to meet a certain amount of points before redeeming them for use.
“As a new membership benefit, My Rewards allows us to provide our consumers with an added incentive on price-protected products unlike traditional retailers, while still honoring resale pricing policies,” said Jim O’Keefe, Vice President of Merchandising at DirectBuy. “The program brings a new meaning to the word ‘savings.’ We are now are able to provide additional savings on top of the everyday low prices DirectBuy members already enjoy and love thanks to My Rewards Points.”
DirectBuy members receive access to the array of popular brands and products available through My Rewards on members.directbuy.com. Products and brands do vary between the US and Canada. However, new merchandise will be continuously added to the program. Products available through My Rewards range from handbags, sunglasses, mattresses, watches, jewelry, luggage, bedding, and much more.
For more information on My Rewards, visit DirectBuy.com/MyRewards.