DirectBuy Launches New Member Site
August 25, 2015
DirectBuy continues multi-year makeover with the launch of our all-new “My DirectBuy” member website.
The company’s investment has brought forth a new level of shopping power to DirectBuy members, allowing our members to discover more products through
personalized content recommendations and improved search, as well as the ability to “shop anywhere” due to its mobile-friendly design.
These enhancements came directly from ongoing research into consumer
insights and by gathering feedback from actual members. By putting members at
the forefront of the decision-making process,we are able to continually
identify opportunities for improving member experience and deliver enhancements
that truly connect with customers.
“We’ve dedicated almost two years to improving our members’ online shopping experience, and this site’s launch is a key part of us providing our members with the tools they need,” said Ted Fay, Senior Director of Digital Marketing for DirectBuy. “My DirectBuy represents the company’s most
significant investment in what’s been a mindful and ongoing transition of our business model and service offerings to best serve members across all channels—no matter their location.”
More than 40 percent of DirectBuy members
consistently access the company’s ecommerce site via mobile devices to browse,
search, and shop for merchandise. The new My DirectBuy website offers a clean, contemporary design developed with mobile and tablet users in mind. “Our members increasingly want to shop DirectBuy from anywhere, including on the go or from their couch,” said Fay.
DirectBuy collaborated with two leading
web-retailing companies throughout the project in reimagining and redesigning a
new online experience for members. Award-winning digital agency, Gorilla Group
helped organize the site’s information architecture to accelerate product
discovery and simplify every aspect of the customer shopping experience. Technology
from Sailthru, a leader in driving customer lifetime value through
personalization, ensures DirectBuy could properly leverage data to power
relevant, one-to-one communications with members.
“Marketers worldwide are heralding this as the age of the customer, but
the organizations prioritizing digital transformation in response to customer
insights are truly far ahead of the masses,” said Neil Capel, Founder and
Chairman, Sailthru. “We’re honored to be a part of DirectBuy’s process to
modernize its approach to customer data management, insights development and
personalized cross-channel engagement.”
“Finding original ways to present DirectBuy’s extensive product catalog and make the shopping process as easy as possible within a touch-first paradigm made for a challenging and rewarding project,” said Adam Huse, Senior Interaction Designer at Gorilla Group. “Across every customer interaction, we looked
for ways to make the e-commerce experience intuitive, present customers with the right content at the right time, and deepen trust with the DirectBuy brand. The new site will certainly play an important role in the brand's long-term success.”
Complementing the website launch is a new, companion My DirectBuy app that
will debut in September. The app’s “I Want That!” feature will allow members to upload product photos—whether taken from the internet, a hotel lobby or retail store—to receive details on DirectBuy’s exact or similar product offerings. This experience-enhancing app will also give members instant and convenient mobile
access to shop, track orders, click to contact, and more.
We are offering non-members the opportunity to experience the brand new member site by offering free 30-day memberships. Get your free 30-day membership by visiting
www.MyDirectBuy.com. Existing DirectBuy members can experience the new site by logging in at