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DirectBuy members share home renovation on AA Talk Business 360

November 18, 2014

By: Megan Ciszewski

Watch the video now

DirectBuy, in partnership with Talk Business 360, will appear on American Airlines’ in-flight entertainment this holiday season.  We invite all first class and business travelers to sit back, tune to the video on demand programming and select Talk Business 360’s "Industry Innovators" in-flight TV program.  When you do, you’ll enjoy a brief segment featuring DirectBuy Members Dennis and Shelly Oltorik.

Talk Business 360 is the only in-flight talk station on American Airlines flights. Similar to NPR talk programming, this one hour program is a video interview presentation focused on the latest in business innovation, solutions, trends and new technology.

DirectBuy’s recent brand transformation provides an ideal platform for “Industry Innovators.” Significant enhancements in the operating values and mission have been, and continue to be, implemented since the new executive team took position in 2013.

"Even if you think you know what DirectBuy is all about, we want you to give us a chance to show you the results of implementing a more contemporary business model," said Chief Executive Officer Mike Bornhorst. "At our core, we are a franchise organization made up of passionate owners and operators who are dedicated to inspiring our members."

DirectBuy’s segment will air on more than 5,800 American Airlines worldwide flights via the in-flight entertainment seatback video screens.  With the holiday’s right around the corner, DirectBuy looks forward to connecting with travelers. 

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