DirectBuy members share home renovation on AA Talk Business 360
November 18, 2014
By: Megan Ciszewski
DirectBuy, in partnership with Talk Business 360, will
appear on American Airlines’ in-flight entertainment this holiday season. We invite all first class and business travelers
to sit back, tune to the video on demand programming and select Talk Business
360’s "Industry Innovators" in-flight TV program. When you do, you’ll enjoy a brief segment
featuring DirectBuy Members Dennis and Shelly Oltorik.
Talk Business 360 is the only in-flight talk station on
American Airlines flights. Similar to NPR talk programming, this one hour
program is a video interview presentation focused on the latest in business
innovation, solutions, trends and new technology.
DirectBuy’s recent brand transformation provides an ideal
platform for “Industry Innovators.” Significant
enhancements in the operating values and mission have been, and continue to be,
implemented since the new executive team took position in 2013.
if you think you know what DirectBuy is all about, we want you to give us a
chance to show you the results of implementing a more contemporary business
model," said Chief Executive Officer Mike Bornhorst. "At our core, we
are a franchise organization made up of passionate owners and operators who are
dedicated to inspiring our members."
DirectBuy’s segment will air on more than 5,800 American
Airlines worldwide flights via the in-flight entertainment seatback video
screens. With the holiday’s right around the corner, DirectBuy looks
forward to connecting with travelers.