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Gorilla Group Case Study on DirectBuy

October 23, 2015

By: DirectBuy

Gorilla Group Case Study


In a case study published by Gorilla Group, the leading web-retailing company examines their mobile-first approach to responsive design to enable DirectBuy to implement new ecommerce platforms.

DirectBuy collaborated with Gorilla along with other partners in our recent project of creating a brand new online experience for our members.

The case study reviews the results of the My DirectBuy website launch. Findings show user engagement increased by 97%, and the number of transactions grew as well. Other consumer insights were learned with the new site launch. Click here to read the full DirectBuy case study.

“Gorilla is at the forefront of online retail solutions with their unique mix of user experience and design expertise. They understood our challenges and partnered with our internal back-end development team seamlessly,” said Ted Fay, Senior Director of Digital Marketing for DirectBuy.

Gorilla helped us reconnect with members and reimage ecommerce. The award-winning digital agency assisted in organizing the site’s information architecture and simplifying all aspects of shopping through design, front-end development and user experience.

“Finding original ways to present DirectBuy’s extensive product catalog and make the shopping process as easy as possible within a touch-first paradigm made for a challenging and rewarding project,” said Adam Huse, Senior Interaction Designer at Gorilla Group. “Across every customer interaction, we looked for ways to make the e-commerce experience intuitive, present customers with the right content at the right time, and deepen trust with the DirectBuy brand. The new site will certainly play an important role in the brand's long-term success.”

Non-DirectBuy members can experience the brand new site by signing up for a free 30-day DirectBuy membership. Get your free 30-day membership by visiting MyDirectBuy.com. Existing DirectBuy members can experience the new site by logging in at My.DirectBuy.com.

About Gorilla Group
Gorilla Group is an award-winning ecommerce solutions provider, combining digital strategy, user experience design, technology, post-launch managed services, and hosting to deliver complete, innovative solutions to enterprise B2B and direct-to-consumer brands across industries. With offices around the world, Gorilla has unmatched expertise creating unique, functional shopping experiences that connect brands with their customers, producing better ROI through the digital channel. For more information please visit GorillaGroup.com.

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