New App Continues Experience Transformation
September 23, 2015
DirectBuy is continuing our focus on improving member experience with the launch of the new My DirectBuy mobile app.
The My DirectBuy app for iOS and Android devices provides DirectBuy members instant and mobile connection with the unique shopping experience of DirectBuy. Members can now search for products, browse promotions like DirectBuy’s Club Exclusives, place and track orders on the companion My DirectBuy website, ultimately bringing the convenience of brick and mortar shopping to the member’s pocket.
The most revolutionary feature of the My DirectBuy app is the exclusive “I Want That!” feature, which allows members to upload product photos taken from anywhere –the internet, a hotel lobby, someone’s house or a magazine – to receive details on DirectBuy’s exact or similar product offerings from its Concierge Shopping team. Product recommendations are usually delivered within the hour, often even sooner.
“It was important we focus on mobile to further enhance shopping experiences since nearly half of our members use mobile devices to shop our merchandise,” said Ted Fay, Senior Director of Digital Marketing for DirectBuy. “Our mobile shopping app gives members instant access to DirectBuy’s savings, service and selection and allows us to always be where the member may need us.”
The free My DirectBuy app is now available for DirectBuy members in the Apple App Store and Google Play.
DirectBuy is also offering non-members the opportunity to experience the new member site and the My DirectBuy app by offering free 30-day memberships by visiting MyDirectBuy.com. DirectBuy members can also experience the company’s newly launched My DirectBuy website by logging in at DirectBuy.com.