Retailing Today Features DirectBuy EVP & CMO
April 22, 2015
DirectBuy's Executive Vice President of Sales and Chief Marketing
Officer, Curt Hilliard, offers his perspective on consumer behavior trends with
“4 Trends That Are Disrupting Consumer Behavior” on the website, Retailing Today.
The article focuses on meeting and adapting to the needs, desires, and
expectations of today’s customers.
Known as a progressive marketing and sales leader,
Hilliard’s background includes brand management, lead development, web-based
marketing as well as extensive experience in all aspects of the sales process
and engagement. He is part of a new DirectBuy leadership team implemented last
year actively executing a new set of standards and policies to strengthen the
brand, adopt more transparent business practices, and become an easier company
to do business with overall.
Retailing Today focuses on the
nation’s top 100 retailers, their trading partners, and the wide range of
service providers who support them. They help readers understand the strategic
implications of industry leaders’ constantly evolving strategies in the areas
of merchandising, marketing, operations, format development, multichannel
integration, mobile and social commerce, and the senior executives responsible
for their execution. For more information about Retailing Today, visit