DirectBuy’s Case Study on Business Intelligence Featured in CIO Review
December 23, 2015
DirectBuy is proud to announce that our case study “Developing Predictive and Prescriptive Business Analytics” has been included in the IBM Special edition issue of CIO Review, an industry-leading publication that shares enterprise solutions to help redefine business goals.
Authored by DirectBuy’s own CIO Armin Roeseler, the case study highlights DirectBuy’s unique approach to Business Intelligence (BI) and how it reinvented our membership base for the digital age.
With many retailers utilizing historical data to create a detailed picture of their past performance, “Developing Predictive and Prescriptive Business Analytics” examines how applying cutting-edge BI initiatives can transform key operations strategies. It illustrates DirectBuy’s application of predicative and prescriptive analytics, and how it enabled us to develop new business endeavors that better suited the needs of today’s shoppers.
The published case study exemplifies our continual drive to modernize our approach and the member experience.
Click here to read the full article.
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