Retail TouchPoints Features DirectBuy
January 22, 2016
Retail TouchPoints (RTP), a customer experience-focused online publishing network for retail executives, recently published a feature discussing DirectBuy’s evolution into a more customer-friendly brand.
DirectBuy CMO and EVP of Sales, Curt Hilliard and VP of Member Experience, Dylan Astle shared their perspectives on the company’s refocused direction.
“As smartphones proliferated and iPads became couch tools on a Sunday afternoon and consumers realized that they could shop from home, that’s when we recognized there needed to be a change in this organization,” Hilliard told RTP when describing DirectBuy’s renewed focus on our digital experience, specifically the launch of our new Members’ web site and companion mobile app.
Astle added, “We’ve learned that consumers want to self-serve at all costs possible, but if and when they need help, they want us to have expert pros on the phone that can walk them through the process.” Astle continued, “We have a team of agents that are willing and ready to dive over desks to help them get their orders placed.”
At DirectBuy we are continuously improving and developing our digital and customer experiences. We invite you to see what a DirectBuy membership is all about. Contact us today to learn more, or schedule a preview with a DirectBuy membership specialist.
To read the entire Retail TouchPoints feature, “DirectBuy Bolsters Orders 30% Through Digital, Customer Service Revamp”, please click here.
Not a member and want to learn more? Click here to schedule a preview with a DirectBuy Membership Specialist!
Back to News Home