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My DirectBuy isn’t just a fancy, new name for our member site. It’s a nod to the way your shopping experience with us has being changing and will change forever. We know each DirectBuy member is unique, and that’s why we’ve partnered with cross-platform personalization company SailThru to build a whole new experience that’s as unique as you are. When you log on to My DirectBuy in the future, you will literally be logging into a site that is personalized just for you. For a more engaging DirectBuy shopping experience, our new member site is equipped with an advanced personalization engine relevant to you.

SailThru touts themselves as “the only individual interest-based personalization and marketing automation platform on the market today.” Over 400 brands like BirchBox, Alex and Ani, Fila, Sports Illustrated, and the Huffington Post trust SailThru to deliver personalization across email, onsite, offline, mobile, and social media experiences. SailThru also shares DirectBuy’s “the member first” mission and principle.

The more you shop with DirectBuy and use the new My DirectBuy, the better we can tailor your web experience and email specials to fit your unique style, tastes, and preferences. You likely have encountered a similar personalization experience if you’re one of the millions of viewers who use streaming TV and music services, such as Netflix or Pandora.

One of the first ways you’ll see this new personalization engine in action is by navigating to the “Recommended for You” section toward the bottom of each page of My DirectBuy. There, you’ll find an assortment of various products selected specifically for you. Keep an eye out for recommended products coming soon in Club Exclusive emails from DirectBuy that cater to your needs as well as blogs containing helpful information, how-to guides, and even videos.

With improved search optimization and personalized omnichannel services from SailThru, we want to deliver the best shopping experience possible. Our omnichannel approach is all about true continuity of your experience every time you interact with DirectBuy. To help that continuity, you now have more ways to shop with DirectBuy than before by using your phone, tablet, or desktop computer!

Click here to log in to the site today and begin experiencing your very-own, personalized My DirectBuy!